Advertising — Digital: Manny Fernando appointed as Managing Director of McCann Worldgroup Philippines’ digital agency MRM Manila.
“Manny’s command of the telco, media, technology, and business ecosystems, fused with his exceptional talent in commercial alliances and program developments, will further reinforce McCann’s capabilities and strategies in digital and integrated business solutions. His experience will be a vital component to the agency’s continuous business solutions initiatives, which drive business success for our clients’ brands and for the Agency.” — Raul Castro, Chairman and CEO, McCann Worldgroup Philippines
Bringing with him 18 years of experience in the mobile and telco industry, with one of his more recent posts being the President and CEO of Megamobile, while also holding office as the Head of Digital Strategy of the Inquirer Group of Companies, there is no doubt that Internet and Mobile Marketing Association of the Philippines’ (IMMAP) 2012 president Manny Fernando has the chops to lead MRM Manila into greater heights, business-wise.
This post that Manny Fernando is moving into was previously held by Donald Lim.
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Broadcasting — In-house Digital Marketing Arm: Dr. Donald Patrick Lim joins ABS-CBN to lead its 150-strong in-house digital team as its Chief Digital Officer and Online Media Group head.
Prior to this post at ABS-CBN, Donald Lim was McCann Worldgroup Philippines’ Chief Innovation Officer, as well as MRM Manila’s Managing Director. His past work experiences includes heading one of the Philippines’ first Internet startups, Yehey! Corporation, as its President and CEO.
In Lim’s previous post at MRM, he led a 60-person team. In his time as MD of MRM, they made a name as a team that facilitated the accummulation of Nescafe’s two million Facebook fans.
Donald Lim worked closely with Manny Fajardo in the leadership transition at MRM Manila, saying:
“I helped build MRM and I wanted to make sure it stayed strong even after I leave.” — Dr. Donald Lim, Chief Digital Officer and Online Media Group head, ABS-CBN Corporation
Dr. Donald Patrick Lim will assume this post on June 1, 2013.
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Media Congolomerate: Noel Lorenzana appointed as President and CEO of MediaQuest Holdings, Inc.
MediaQuest Holdings, Inc. is the umbrella group owned by the Beneficial Trust Fund of the PLDT. Its acquisitions include media companies such as the ABC Development Corporation (TV5), Cignal Digital TV (Cignal), Nation Broadcasting Corporation (NBC), and Unitel Group. It also owns a 30% stake in the BusinessWorld Publishing Corporation (BusinessWorld).
“Our multimedia strategy is crucial to the future of TV5 and of the (PLDT) group. We extend to, and I assure, Noel our full confidence and unstinting support.
Noel faces a tough job as he takes on the challenge of turning around TV5, while maintaining the growth momentum at Cignal TV towards leadership in the Pay-TV industry. Noel’s background in the telco space and in fast-moving consumer goods (FMCG) will be of immense advantage in his ability to bring the worlds of media and telecommunications closer.” — Manny Pangilinan, Managing Director, First Pacific Investment Ltd., and Chairman, Philippine Long Distance Telephone Co.
Prior to this post, Noel Lorenzana was the head of Individual Business at PLDT.
Lorenzana takes over the post left by Ray C. Espinosa, who has been promoted to Associate Director of First Pacific Investment Ltd. The post he has vacated (as Individual Business at PLDT head) will be filled by Charlie Lim, who was the COO of Digitel Mobile Philippines.
“The movements in MediaQuest and in PLDT ensure that our operations proceed smoothly and seamlessly. A good management bench affords you that opportunity and, with this development, we look forward to even more dynamic days ahead for First Pacific, PLDT, and MediaQuest. Changes of this magnitude require our complete support in order to be effective. I expect no less from all of us. I wish Ray, Noel and Charles the best in their new roles.” — Manny Pangilinan, Managing Director, First Pacific Investment Ltd., and Chairman, Philippine Long Distance Telephone Co.
The threefold appointments will take effect on June 1, 2013.
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Photo Credits: Marketing Unwired, EJPix.com, The Digital Filipino
